We digital marketers have to wear a lot of hats.
We research, ideate and plan content. We need to be able to draw up content calendars, to write and edit, to promote, measure and report on our content plans, and do it easily, share flexibly, and stay within budget.
Luckily, there are many tools out there that have been specially built to support all the different tasks we have to perform.
The only difficult thing is deciding which to use!
Free to use (Basic model — up to 60mb storage)
Everyone has their favourite way to research topics for content, but I like Evernote for clipping and keep interesting statistics and quotes, jotting down ideas, and keeping things handy for future reference.
There’s every kind of formatting and taxonomy, so it’s up to you how you sort your notes, and what you use it for. Plus, their browser plugin means that you can clip website content while browsing, which you can then easily find when it’s time to pull up that choice quote.
Free to use (One user only)
Using Trello makes your content ‘To Do’ list accessible at a glance: you assign ‘cards’ to each of your tasks, and sort them into ‘decks’, according to whether they’re In Progress, Done, or if you’re waiting for sign-off.
Moving something to the ‘Done’ pile is as easy as dragging and dropping — and that’s only one way of setting up a Trello board. You can literally use it in any way you can think of!
3. Writing and editing
Subscription-based, priced depending on number users
For many, Word feels like the most natural environment to write and edit in.
The trouble is Word docs lack many of the features and flexibility required for website content production.
Word has not been built for the flexibility and responsiveness that writing for the web now entails.
GatherContent has been built with this in mind — and it also incorporates neat content aggregation workflows that can make sharing work and getting input and signoff a breeze.
4. Coming up with a catchy hook
CoSchedule Headline Analyzer
CoSchedule is a marketing calendar that promises to “get everything organised in ONE place, so you (and your team) can focus on the important stuff” — and as part of their own content marketing, they produced this nifty tool, which is free — and you can use it as many times as you like.
It’s quite addictive!
Their free Headline Analyzer scores your blog headline out of 100 for emotional and ‘power’ words, length, character count, and balance.
This blogpost’s title, for example, scores a 63 — not bad.